Pay Per Click Advertising
How do you drive traffic to your website?
That is the # 1 question that every always asks me.
Search engines are a good way to bring free traffic to your website, however the problem with this method is that it takes a long time to naturally rank high in Google and other search engines.
We all have a limited amount of time and we all want results quickly, so waiting for your website to show up on the search engines is not the easiest or quickest way to start generating leads.
The challenge here is to create a money-making machine that attracts prospects, reels them in, converts them into customers and repeats the process all over again.
Think of it as a revolving door – prospects just keep coming to your website and keep going out as happy customers (hopefully).
The good news is that there already is such a system for bringing in instant traffic. It’s called pay-per-click advertising (PPC).
I’ll be talking exclusively about how you can use PPC advertising with Google Adwords, which is the biggest search engine, to drive traffic to your website and convert that traffic into customers.
The bad news is that many PPC advertisers end up throwing several hundred dollars down the drain before they even begin to understand how to effectively use pay-per-click.
What’s more, there are many business owners who, after being burned to the tune of several thousands of dollars, give up on PPC advertising because they don’t get how it works.
Imagine the pain of giving up a marketing opportunity like that, just because you were so frustrated that nothing was working.
Using Google’s PayPer Click program is a great way to generate prospects. However, you must know what you are doing or you’ll end up wasting your money instead of generating leads.
Pay-per-click advertising operates on two simple premises:
You pay only for visitors that come to your site. There are no upfront costs – every “click”, while being an expense, is also a chance for you to convert that visitor into a customer. You pay a certain amount “per click” on your ad. If nobody clicks on your ad, you don’t pay a dime. The goal is to get many visitors, while paying as little as possible per click.
Your ads are displayed in the search engines according to what people are searching or looking for. For example, if someone searches for “weight loss” and you’re bidding on the term “weight loss”, your ad will be displayed on the right hand side of the Google Search page when someone searches for that phrase.
PPC is immediate and you can often have your ads running within 15 minutes of setting up your account. You can produce an immediate results with PPC – but only if you know what you’re doing.
Once you have results by starting with PPC, then you can expand to the other forms of generating traffic.
The more “targeted” your traffic is, the more likely it will be profitable.
The less targeted your traffic is (whatever the cost), the more skilled you need to be at converting your leads to prospects.
I suggest starting with a small budget of about $10 – $20 a day until you see which keywords are bringing in the highest Click Thru Rate and the most Leads or Optins to your Lead Capture Page.
Note: Click-through rate is simply the percentage of viewers who click on your ad. For example, if 100 users saw your ad, and 2 people clicked your ad to visit your website, your click-through rate would be 2% (2/100).
By using Google’s own conversion tracking codes to track which keywords are performing, you can quickly delete those words that are not getting results and only pay for those that are.
You can slowly start to build a very effective PayPerClick campaign overtime and gradually increase your ad budget as you get results.
In my opinion, these have been some of the Best Targeted Leads I have ever generated.
In fact, in one of my best Google Campaigns ever, I was spending $12,000 a month on PayPerClick ads and generating $60,000 a month in sales. It was completely automated. I started that campaign by spending $20 a day and kept gradually increasing my budget to $400 a day while I was eliminating those keywords that were not “getting the conversions”.
There are MANY strategies to having a successful Google PPC campaign and you’ll find different opinions on the best way to setup your Campaign.
There are many good ebooks online that you can purchase that will take you step by step on how to setup a profitable Google Campaign.
One that I suggest is “The Definitive Guide to Google Adwords” by Perry Marshall. You can visit Perry’s site and request a free “cheat sheet” on how to get started with Google Adwords here: